Partnering with Rory Butcher Racing
Partnering Rory Butcher and Celtic Speed as a sponsor is a unique way of promoting a business, strengthening a marketing strategy, or even just providing customers, suppliers or staff a truly remarkable day out.
Rory is an outstanding young Scottish racing driver with a history of success. Sponsorship provides an opportunity for commercial partners to share in the exceptional benefits that the association with high-level motorsport brings.
In recent years Vodafone, with its sponsorship of the McLaren F1 team and Red Bull’s owned F1 team have reaped huge rewards by using motorsport as an integrated marketing, communication and branding tool.
In the modern and constantly changing business landscape companies and the goods and services they offer are more and more differentiated by their brand image, often generated by sponsorship and affinity relationships.
So far, Rory has attracted a large number of committed and loyal sponsors and partners, which he is looking to expand as he strives to further his upward trajectory in international motorsport.
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The Dunlop MSA British Touring Car Championship enjoys unrivalled and unprecedented television coverage in the UK thanks to its long-standing partnership with the ITV television network.
ITV will continue to screen the BTCC live and free-to-air until at least 2022 after a new contract was signed between Britain’s biggest motor sport series and the UK broadcasting giant – making it the largest TV contract in the BTCC’s history and also the longest sports broadcasting contract into which ITV4 has ever entered.
Entertaining current and potential clients at sporting events can be very cost-effective and productive.
However, the impact of such an activity is heightened and magnified when there is the added kudos of involvement with a competitor, getting much closer to the action and enjoying access to the pit garage and talking with the drivers and team members.
Motorsport functions in a glamorous, high tech environment, and provides the opportunity for these qualities to “rub off” on to associated brands.
It can create long-standing associations, notably the black and gold John Player Special Lotus Formula 1 cars and the blue and orange Gulf Porsches at Le Mans and the aforementioned Vodafone and Red Bull.
“Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions”
A bit long-winded perhaps, but there is no doubting the value of concise, informative, well-targeted PR. Whether directed at publications, or internally to employees and externally to customers and suppliers, done correctly there are enormous benefits to be had in terms of brand awareness and credibility.
Plus, of course, the magic word “engagement”, so beloved of social media disciples, is much more achievable given the endless possibilities created by sponsorship.
- Car livery and branding
- Helmet and race suit branding
- Event hospitality
- Promotional materials and merchandising
- Staff/customer incentives and rewards
- Personal appearances
- Use of show car
- Track days
- Website links
- Social Media updates
- News releases
- Use of images
- PR campaigns
ITV will continue to screen the BTCC live and free-to-air in 2018 and will feature at least seven hours of live coverage from each race day. Highlights programmes will also continue to be aired on ITV4 and ITV, whilst qualifying will be shown via ITV’s dedicated BTCC website – www.itv.com/btcc.
All transmissions will be streamed ‘as live’ via itv.com with highlights programmes available to watch via the newly launched ITV Hub. The ITV Hub App will also screen live coverage and highlights for mobile and tablet devices.
The BTCC also enjoys extensive coverage overseas, including CBS Sports Network screening highlights in North America. A multitude of networks such as Speed, ESPN and FOX are among those that ensures that Britain’s biggest motor sport series is broadcast across six continents throughout each season. Viewers in these regions should check local listings for latest broadcast dates and times.
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Rory Butcher Racing's Official Sponsors & Partners
21 Hospitality Group is a collection of some of the North East of England’s best-loved and highest-regarded restaurants, owned by chef-restaurateur Terry Laybourne.
21, St.Vincent, Café 21 at Fenwick, Saltwater Fish Company, Porterhouse Butcher & Grill and The Broad Chare are situated in central Newcastle.
Individual in style and with their own personality, all believe in serving honest food, skilfully prepared with a true respect for ingredients – flavoursome, fun with a generous dash of flair. In each you’ll find an atmosphere that’s warm, inviting and upbeat – truly genuine hospitality.
It started with one restaurant in 1988 on Newcastle’s revamped Quayside. – 21 Queen Street was set up by Terry and his wife, Susan. Within three years, it had won a Michelin star.
Wanting to appeal to a wider audience, and offer different styles and venues, Terry gradually added Caffè Vivo (contemporary Italian ‘peasant’ food) and Café 21 at Fenwick (sassy, department-store eaterie) and turned the original fine-dining restaurant into Café 21, a smart, city-centre bistro, followed by the The Broad Chare, a city-centre “Proper pub serving Proper food and Proper beer”.
Just recently, he has opened Saltwater Fish and Porterhouse Butcher & Grill in the Fenwick department store food hall and Caffe Vivo has morphed into St.Vincent, a wine bar café.
Numerous awards were won along the way including a Michelin Star, Egon Ronay Star, Independent Restaurateur of the Year, Gold Winner Taste of North East England, Newcomer of the Year and an MBE for Services to the Hospitality Industry.
Many of 21′s staff joined as young apprentices, learnt their craft and worked their way around the Group, or left to spread their wings and returned to take on more senior roles.
21: Trinity Gardens, Quayside, Newcastle upon Tyne, NE1 2HH
0191 222 0755 www.21newcastle.co.uk
St. Vincent : 29 Broad Chare, Quayside, Newcastle upon Tyne NE1 3DQ
0191 232 1331 www.saintvincentncl.co.uk
Café 21 at Fenwick: Northumberland Street, Newcastle upon Tyne NE99 1AR
0191 260 3373 www.cafe21fenwick.co.uk
The Broad Chare: 25 Broad Chare, Quayside, Newcastle upon Tyne NE1 3DQ
0191 211 2144 www.thebroadchare.co.uk
Saltwater Fish: Fenwick Food Hall, Northumberland Street, Newcastle upon Tyne NE99 1AR
0191 239 6613 www.saltwaterfish.co.uk
Porterhouse Butcher & Grill: Fenwick Food Hall, Northumberland Street, Newcastle upon Tyne NE99 1AR
0191 239 6612 www.porterhousencl.uk
Agrii harnesses the power of skilled agronomists and the best intelligence to deliver unrivalled expertise and support for sustainable and profitable farming systems in the UK.
As a leading provider of agronomy services, technology and strategic advice, Agrii combines excellence and innovation with the latest research and development to ensure our customers can meet today’s farming challenges with knowledge and confidence.
We are called Agrii because we deliver Agri-intelligence and innovation: our strengths and skills are embodied in our name.
Angelwax are a small group of industrial chemists who have worked together for over 25 years in the chemical industry.
On a daily basis they formulate and manufacture a wide range of specialist marking inks for various applications & industries, including marking inks for BT’s telecommunications cables.
As well as inks, they formulate & manufacture UV varnishes & photoinitiators for the printing and packaging industry. It is with this experience that in 2006 they ventured into the unknown and started researching, developing and designing an entire range of award winning detailing products for the automotive industry, the results can only be described as awe inspiring.
Based in Scotland near the city of Glasgow, they have a research, development and manufacturing facility from where all of the Angelwax product range is created before being shipped all over the world.
Angelwax QEDOur liquids and wax products are made in small batches by hand and then stringently tested to ensure that only the finest quality detailing products leave their premises to adorn your vehicle.
“All of our creations are exact, precise and genius in nature”. Thieir unique range of detailing waxes contain the highest quality, pharmaceutical grade wax the world has to offer and when combined with their unique blend of natural oils they leave a finish that is unsurpassed with the durability to outlast even the most expensive waxes available in today’s market.
Cardowan Creameries Ltd
Cardowan Creameries cannot claim to have been in at the birth of the margarine manufacture industry.
However, since our incorporation in 1930 we have been manufacturing products that have set the standard for each succeeding decade.
Along the way, we have helped to create highly respected brands that are trusted by food manufacturers and distributors alike, throughout the UK and Ireland and on the Continent.
Cardowan Creameries supply the bakery, catering and food processing sectors from small businesses to major corporations.
We produce a wide range of products manufactured in accordance with our BRC (British Retail Consortium), RSPO (Roundtable on Sustainable Palm Oil) and Kosher accreditations such as shortening, fats and margarine manufacture. We are blessed with small company flexibility, manufacturing bespoke products to customer’s specific requirements in addition to our branded, plain packaged & own label products, our only stipulation being a minimum order of one pallet.
Celtic Speed was set up in 2009 racing in the Porsche Carrera Cup UK Championship.
The team enjoyed a great deal of success in Carrera Cup, running 3 cars and culminating in overall race victories with Rory Butcher in 2013.
Team principal Tommy Dreelan moved his focus to Historic races in 2011 and the team expanded with him into Group C racing. The team started with a Spice C2 Group C car, the very car that won the Group C world championship in 1986 and 1987 with the legendary Gordon Spice. The car was restored by Celtic Speed and scored a number of podium placings driven by Tommy and Aaron Scott. The Historic side of the team has grown over the past few seasons and have a 1976 March F1 car, the car that was raced in period by Arturio Merzario. They also have a stunning ex Kremer Racing Leyton House Porsche 962 and continue to race the Spice. In 2014 the team also acquired a Williams FW08 F1 car, the very car that took Keke Rosberg to the 1982 World Championship.
Over the past few years these cars have raced in many prestigious events including support races at the Le Mans 24 hours and the famous Monaco historic meeting around the streets of Monte Carlo. The highlight of the 2014 and 2017 seasons was winning the Classic 24 hours of Daytona in the Porsche 962 after a stunning performance at America’s most well know race track. In 2017 the team scored many impressive performances in the Masters Historic F1 and Group C Championships.
The cars continue to race under the Celtic Speed banner, managed by Scott Sport which is run by Aaron Scott. During 2018 the cars will run in the Group C, Masters Historic F1 and Endurance Legends championships plus ongoing support of the SMRC Scottish mini cup series.
D and J Recycling Machinery Ltd
D and J Recycling Machinery supplies quality used recycling equipment to the Metals Recycling Industry.
Specialising in shears, balers and shear/balers for both ferrous and non-ferrous metals.
Green Recycling Ltd provides a wide range of tailor made waste management and recycling solutions to businesses & local authorities throughout the South East of England.
With over 30 years experience the Company is at the forefront of Waste and Recycling technology, investing in state of the art equipment to help provide extra-ordinary levels of service to its client base.
The family run company has grown steadily over the years to provide workable waste solutions to a complete range of clients.
Based in Maldon, Essex Green Recycling is a leader in its field of providing Waste Disposal and Recycling services that work in partnership, bringing its customers environmental benefits as well as removing waste, thus enhancing quality of life for all.
REDUCE WASTE COSTS BY RECYCLING
Green Recycling provides a full range of waste and recycling containers to cater for all size of customers from offices, shops and pubs to the largest of blue chip companies. Green Recycling is mindful of its obligation to recycle and takes this responsibility very seriously. The decrease of landfill space available coupled with the increase of Government recycling legislation placed upon business means that companies must look at new ways to dispose of their waste streams. Green Recycling has a range of innovative systems such as the “recycle all” bin that can recycle more of your waste whilst reducing costs.
Green Recycling evaluates the need of every new customer to guarantee that the correct waste system is put in place. This makes the system as user friendly for your staff as it does for your management team. The systems in place are continually monitored and improvements suggested to the customer as new innovation becomes available.
Contact us for a no obligation waste/recycling assessment. We really go the extra mile to find the right package/solution to your waste and recycling requirements. We cater for all sizes of customer. We will work with you to lower your carbon footprint.
Had-Fab Ltd. is a growing company based in Macmerry, Scotland that specialises in steel fabrication for the electricity supply industry, in the UK and beyond. We have the facilities on site to design, manufacture and fabricate bespoke structures to whatever specification our customer requires.
With strong investment in the latest machine technology and infrastructure along with knowledgeable and experienced staff, Had-Fab have the capacity and flexibility to be able to respond to what the customer needs and we will work with them to make this possible.
We hold close relationships with local suppliers, galvanizers and hauliers ensuring that the final product is of the highest standard, whether the order is for a single tonne, or 3000 tonnes.
Harley Hepburn Chartered Accountants
Harley Hepburn is a three partner firm of Chartered Accountants, registered auditors, business and tax advisors based in Kirkcaldy, Fife. Established in 1930 (when Queen Elizabeth II was only 4!), we have built on our reputation, in a changing technological market, to offer comprehensive services in relation to all aspects of accountancy and financial affairs to small and medium sized businesses.
If you are looking for a friendly, personal and reliable professional service tailored to your business needs at a competitive price look no further, you have come to the right place. We are approachable, adaptable and always on hand to deal with your queries as they arise. We are committed to engaging high calibre staff and investing in their training and development, as well as keeping abreast of technological advances. Our emphasis is on quality advice and service while providing value for money.
WE SUCCEED ONLY IF YOU SUCCEED. So whatever your business needs, you can be sure that we will work with you to achieve your goals.
J. Gilmour & Son Ltd
J Gilmour Kirkcaldy are friendly and professional Painter-Decorators based in Kirckaldy with over 25 years experience.
We focus our attention on delivering a friendly service that is of the highest quality at the same time as great value for money.
When it comes to painters and decorators, you want professionalism, efficiency and high standards. We’re here to provide them.
The most important thing is to deliver a reliable service that gives the customer real value for money with a minimum of fuss. We’ll make sure to uphold the standards our customers expect of us and we’ll do so in a professional and open manner at all times. Contact 01592 596527
John Young Signs
John Young Signs was established for one purpose, to provide the best quality signs and services at the best possible price.You can expect a professional, accurate yet informal service, which is tailored to your needs and designed to exceed your expectations.
It will not be a shock to know that the founder of John Young Signs is … John Young and he has over 25 years experience in the field of sign writing. Together with our friendly staff, you will receive a small business service with a big business impact.
Whether you are looking for a full vehicle wrap, external shop sign, internal exhibition displays, trophies, engraving, embroidery etc you can rely on us to deliver the best quality.
Feel free to look around our site, or if you prefer, give us a call. We would be delighted to discuss your requirements, no matter the size of the job.
Knockhill Racing Circuit
Knockhill Racing Circuit Ltd has been operated by current owner, Derek Butcher, since 1983. A fast moving and dynamic business, Knockhill prides itself 0n its reputation as the friendly circuit with an open and inclusive attitude towards motorsport.
Knockhill is famous for hosting top motorsport events in the UK; British Touring Cars, British Superbikes and The Scottish Motorshow.
As well as amazing racing action, Knockhill is a busy place 7 days a week, operating Driving Experiences, Corporate Entertainment and Team Building Events, Driver Training, Karting and Trackdays.
The name Ladbrokes is synonymous with betting and gaming: the hallmark of a premier brand. The Company, the origins of which date back to 1886, employs over 14,000 people in Britain and over 16,000 in total. It is one of the world’s leading betting and gaming enterprises.
McDonald Water Storage
McDonald Water Storage is one of the UK’s leading manufacturers of high quality copper hot water cylinders, ranging from domestic vented and Unvented Cylinders to Thermal Stores and Industrial Calorifiers.
Our commitment to providing a total quality service is reflected in every aspect of our offering from the advice provided by our technical sales team through to the premium grade copper material used and our manufacturing systems and processes.
Smart Storage Solutions
Smart Storage Solutions are a young and dynamic storage company based in Inverurie, Aberdeenshire. SSS provide warehousing to clients in a range of industries, such as Oil & Gas, Marine and Manufacturing.
SSS caters for a large range of requirements, from basic space rental up to full scale inventory management and logistics solutions.
The Leven Car Company
The Leven Car Company is a family run business proudly serving Edinburgh and the UK. Founded in May 2014, they strive to fulfil their desires to create a special business, one that colleagues enjoy working for and customers enjoy engaging with.
Their main focus is to provide the best customer care, by continually investing in staff and resources. Demonstrated with the recent ‘Aston Martin World Customer Service Dealer of the Year’ award.
At The Leven Car Company, you will only find the best examples of handpicked stock, to ensure that they’re best placed to serve the needs of the discerning motorist.
Proudly representing Aston Martin, Caterham, Kia, Lotus, Mitsubishi, Rolls-Royce, Suzuki and the Leven Specialist Cars showroom on Corstorphine Road.
William Johnston & Company Ltd
William Johnston has been supplying high quality gaskets to industry for over 60 years. This unrivalled experience means that we are now one of the most respected names in the UK market and our products are used in utilities, construction and engineering projects throughout the world.
- Cork Gaskets
- EPDM Gaskets
- Flange Gaskets
- Industrial Gaskets
- Gas Gaskets
- Water Gaskets
- Automotive Gaskets
- Pump Gaskets
- Food Quality Gaskets
- Spirit Gaskets
- Steam Gaskets
- Marine Gaskets
- Boiler Survey Consumables
- Gasket Sealants
- Watertight Door Joints
- Jointing Materials
- Snowplough Blades
- Rubber Sealants
- PTFE Envelopes
- Rubber Blades
- Electrical Matting
- Anti Slip Walkway Materials
- Oil Tan Paper
- Flange Sets
- Ribbed Matting
- Pipe Gaskets
- Spiral Wound Gaskets
- A complete range of nuts, bolts and fixings
- Strip Rubbers
We welcome enquiries world-wide so please contact us on +44 (0)141 620 1666 or e-mail us at firstname.lastname@example.org
William Waugh Ltd
We are a long-established, family-owned company, and can trace a member of the Waugh family involved in the recycling industry back to the middle of the 19th Century.
We have a 850 tonne shear on site to process oversize scrap, and have a comprehensive fleet of Skip and roll-on/off vehicles with over 300 containers, from 8cu yd to 40cu yd, available to customers for collection of large or small tonnages from their premises, on a long term or a one-off basis. Vehicles are all equipped with tracking systems, allowing us to provide immediate response to any customer’s needs.
We also have a de-pollution plant for the re-cycling of redundant vehicles, with full certification from DVLA being provided.
Though the area around us is changing, we hope to be operating from our present base for the foreseeable future.