Become A Sponsor
PARTNERING RORY BUTCHER AND CELTIC SPEED
Partnering Rory Butcher and Celtic Speed as a sponsor is a unique way of promoting a business, strengthening a marketing strategy, or even just providing customers, suppliers or staff a truly remarkable day out.
Rory is an outstanding young Scottish racing driver with a very bright future ahead of him and sponsorship provides an opportunity for commercial partners to share in the exceptional benefits that the association with high-level motorsport brings.
In recent years Vodafone, with its sponsorship of the McLaren F1 team and Red Bull’s owned F1 team have reaped huge rewards by using motorsport as an integrated marketing, communication and branding tool.
In the modern and constantly changing business landscape companies and the goods & services they offer are more and more differentiated by their brand image, often generated by sponsorship and affinity relationships.
So far, Rory has attracted a large number of committed and loyal sponsors, which he is looking to expand as he strives to further his upward trajectory in international motorsport.
The Dunlop MSA British Touring Car Championship enjoys unrivalled and unprecedented television coverage in the UK thanks to its long-standing partnership with the ITV television network.
ITV will continue to screen the BTCC live and free-to-air until at least 2022 after a new contract was signed between Britain’s biggest motor sport series and the UK broadcasting giant – making it the largest TV contract in the BTCC’s history and also the longest sports broadcasting contract into which ITV4 has ever entered.
Entertaining current and potential clients at sporting events can be very cost-effective and productive. However, the impact of such an activity is heightened and magnified when there is the added kudos of involvement with a competitor, getting much closer to the action and enjoying access to the pit garage and talking with the drivers and team members.
Click here to view the 2018 BTCC Race Calendar
Motorsport functions in a glamorous, high tech environment, and provides the opportunity for these qualities to “rub off” on to associated brands. It can create long-standing associations, notably the black and gold John Player Special Lotus Formula 1 cars and the blue and orange Gulf Porsches at Le Mans and the aforementioned Vodafone and Red Bull.
To quote from Wikipedia:
“Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions”
A bit long-winded perhaps, but there is no doubting the value of concise, informative, well-targeted PR. Whether directed at publications, or internally to employees and externally to customers and suppliers, done correctly there are enormous benefits to be had in terms of brand awareness and credibility.
Plus, of course, the magic word “engagement”, so beloved of social media disciples, is much more achievable given the endless possibilities created by sponsorship.
Details on the new MG6 GT AmDtuning.com with AutoAid/RCIB Insurance Racing team car will be published ahead of the opening weekend of the season at Brands Hatch.
MARKETING OPPORTUNITIES WITH RORY
- Car livery and branding
- Helmet and race suit branding
- Event hospitality
- Promotional materials and merchandising
- Staff/customer incentives and rewards
- Personal appearances
- Use of show car
- Track days
- Website links
- Social Media updates
- News releases
- Use of images
- PR campaigns
ITV will continue to screen the BTCC live and free-to-air in 2018 and will feature at least seven hours of live coverage from each race day. Highlights programmes will also continue to be aired on ITV4 and ITV, whilst qualifying will be shown via ITV’s dedicated BTCC website – www.itv.com/btcc.
All transmissions will be streamed ‘as live’ via itv.com with highlights programmes available to watch via the newly launched ITV Hub. The ITV Hub App will also screen live coverage and highlights for mobile and tablet devices.
The BTCC also enjoys extensive coverage overseas, including CBS Sports Network screening highlights in North America. A multitude of networks such as Speed, ESPN and FOX are among those that ensures that Britain’s biggest motor sport series is broadcast across six continents throughout each season. Viewers in these regions should check local listings for latest broadcast dates and times.
THE RACE SERIES