Partnering with Rory Butcher Racing
Partnering Rory Butcher as a sponsor is a unique way of promoting a business, strengthening a marketing strategy, or even just providing customers, suppliers or staff a truly remarkable day out.
Rory is an outstanding young Scottish racing driver with a history of success. Sponsorship provides an opportunity for commercial partners to share in the exceptional benefits that the association with high-level motorsport brings.
Rory is currently competing in the Kwik Fit British Touring Car Championship – the UK’s leading championship and hailed as one of the world’s very best racing series!
The Kwik Fit British Touring Car Championship attracts world-class media coverage.
Extensive live race day coverage on ITV as well as online streaming, social media, radio and print all combine to provide outstanding engagement and coverage that is the envy of countless other championships. New ITV deal lasts til 2026 ensuring continued impressive coverage for teams and sponsors.
The series has a cross-platform reach of more than 90 million people from almost 1,000 broadcast, print and online sources worldwide. With its almost unrivalled coverage and reach, sponsorship opportunities are well sought after. Leading brands such as Airwaves, Shredded Wheat, Ginsters, Kwik Fit, Mac Tools, Hewlett Packard, Motul Oils and Ladbrokes have all partnered with drivers and teams across the grid.
FIND OUT MORE
The Kwik Fit British Touring Car Championship enjoys unrivalled and unprecedented television coverage in the UK thanks to its long-standing partnership with the ITV television network.
ITV will continue to screen the BTCC live and free-to-air until at least 2026 after a new contract was signed between Britain’s biggest motor sport series and the UK broadcasting giant – making it the largest TV contract in the BTCC’s history and also the longest sports broadcasting contract into which ITV4 has ever entered.
Entertaining current and potential clients at sporting events can be very cost-effective and productive.
However, the impact of such an activity is heightened and magnified when there is the added kudos of involvement with a competitor, getting much closer to the action and enjoying access to the pit garage and talking with the drivers and team members.
Motorsport functions in a glamorous, high tech environment, and provides the opportunity for these qualities to “rub off” on to associated brands.
It can create long-standing associations, notably the black and gold John Player Special Lotus Formula 1 cars and the blue and orange Gulf Porsches at Le Mans and the aforementioned Vodafone and Red Bull.
“Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions”
A bit long-winded perhaps, but there is no doubting the value of concise, informative, well-targeted PR. Whether directed at publications, or internally to employees and externally to customers and suppliers, done correctly there are enormous benefits to be had in terms of brand awareness and credibility.
Plus, of course, the magic word “engagement”, so beloved of social media disciples, is much more achievable given the endless possibilities created by sponsorship.
- Car livery and branding
- Helmet and race suit branding
- Event hospitality
- Promotional materials and merchandising
- Staff/customer incentives and rewards
- Personal appearances
- Use of show car
- Track days
- Website links
- Social Media updates
- News releases
- Use of images
- PR campaigns
ITV will continue to screen the BTCC live and free-to-air until at least 2026 and will feature at least seven hours of live coverage from each race day. Highlights programmes will also continue to be aired on ITV4 and ITV, whilst qualifying will be shown via ITV’s dedicated BTCC website – www.itv.com/btcc.
All transmissions will be streamed ‘as live’ via itv.com with highlights programmes available to watch via the newly launched ITV Hub. The ITV Hub App will also screen live coverage and highlights for mobile and tablet devices.
The BTCC also enjoys extensive coverage overseas, including CBS Sports Network screening highlights in North America. A multitude of networks such as Speed, ESPN and FOX are among those that ensures that Britain’s biggest motor sport series is broadcast across six continents throughout each season. Viewers in these regions should check local listings for latest broadcast dates and times.
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Rory Butcher Racing's Official Sponsors & Partners
21 Hospitality
www.21hospitality.co.uk/
21 Hospitality Group is a collection of some of the North East of England’s best-loved and highest-regarded restaurants, owned by chef-restaurateur Terry Laybourne.
21, St.Vincent, Café 21 at Fenwick, Saltwater Fish Company, Porterhouse Butcher & Grill and The Broad Chare are situated in central Newcastle, with the newest addition being Cafe 21 York in the Fenwick department store in Coppergate, York.
Individual in style and with their own personality, all believe in serving honest food, skilfully prepared with a true respect for ingredients – flavoursome, fun with a generous dash of flair. In each you’ll find an atmosphere that’s warm, inviting and upbeat – truly genuine hospitality.
It started with one restaurant in 1988 on Newcastle’s revamped Quayside. – 21 Queen Street was set up by Terry and his wife, Susan. Within three years, it had won a Michelin star.
Wanting to appeal to a wider audience, and offer different styles and venues, Terry gradually added Caffè Vivo (contemporary Italian ‘peasant’ food) and Café 21 at Fenwick (sassy, department-store eaterie) and turned the original fine-dining restaurant into Café 21, a smart, city-centre bistro, followed by the The Broad Chare, a city-centre “Proper pub serving Proper food and Proper beer”.
Just recently, he has opened Saltwater Fish and Porterhouse Butcher & Grill in the Fenwick department store food hall and Caffe Vivo has morphed into St.Vincent, a wine bar café.
Numerous awards were won along the way including a Michelin Star, Egon Ronay Star, Independent Restaurateur of the Year, Gold Winner Taste of North East England, Newcomer of the Year and an MBE for Services to the Hospitality Industry.
Many of 21′s staff joined as young apprentices, learnt their craft and worked their way around the Group, or left to spread their wings and returned to take on more senior roles.
21: Trinity Gardens, Quayside, Newcastle upon Tyne, NE1 2HH
0191 222 0755 www.21newcastle.co.uk
St. Vincent : 29 Broad Chare, Quayside, Newcastle upon Tyne NE1 3DQ
0191 232 1331 www.saintvincentncl.co.uk
Café 21 at Fenwick: Northumberland Street, Newcastle upon Tyne NE99 1AR
0191 260 3373 www.cafe21fenwick.co.uk
The Broad Chare: 25 Broad Chare, Quayside, Newcastle upon Tyne NE1 3DQ
0191 211 2144 www.thebroadchare.co.uk
Saltwater Fish: Fenwick Food Hall, Northumberland Street, Newcastle upon Tyne NE99 1AR
0191 239 6613 www.saltwaterfish.co.uk
Porterhouse Butcher & Grill: Fenwick Food Hall, Northumberland Street, Newcastle upon Tyne NE99 1AR
0191 239 6612 www.porterhousencl.uk
Cafe 21 York: Fenwick Department Store, Coppergate, York YO1 9WY
01904 946099 www.cafe21york.co.uk
Agrii
www.agrii.co.uk/
Agrii harnesses the power of skilled agronomists and the best intelligence to deliver unrivalled expertise and support for sustainable and profitable farming systems in the UK.
As a leading provider of agronomy services, technology and strategic advice, Agrii combines excellence and innovation with the latest research and development to ensure our customers can meet today’s farming challenges with knowledge and confidence.
We are called Agrii because we deliver Agri-intelligence and innovation: our strengths and skills are embodied in our name.
Angelwax
angelwax.co.uk
Angelwax are a small group of industrial chemists who have worked together for over 25 years in the chemical industry.
On a daily basis they formulate and manufacture a wide range of specialist marking inks for various applications & industries, including marking inks for BT’s telecommunications cables.
As well as inks, they formulate & manufacture UV varnishes & photoinitiators for the printing and packaging industry. It is with this experience that in 2006 they ventured into the unknown and started researching, developing and designing an entire range of award winning detailing products for the automotive industry, the results can only be described as awe inspiring.
Based in Scotland near the city of Glasgow, they have a research, development and manufacturing facility from where all of the Angelwax product range is created before being shipped all over the world.
Angelwax QEDOur liquids and wax products are made in small batches by hand and then stringently tested to ensure that only the finest quality detailing products leave their premises to adorn your vehicle.
“All of our creations are exact, precise and genius in nature”. Thieir unique range of detailing waxes contain the highest quality, pharmaceutical grade wax the world has to offer and when combined with their unique blend of natural oils they leave a finish that is unsurpassed with the durability to outlast even the most expensive waxes available in today’s market.
Bicester Heritage
bicesterheritage.co.uk
Bicester Heritage is creating a revolution in historic vehicle ownership. The unique location is the UK’s only hub for historic motoring excellence and is the national centre for a £5.5bn per annum industry that employs over 34,000 skilled people.
Founded in 2013 Bicester Heritage has gone from a standing start to a home for over 40 specialist businesses, and growing, with a collective turnover of over £40m, making it the largest player in the industry and set to grow exponentially with a global reach. The unique ecosystem of businesses based at a beautiful 444 acre former WW2 RAF Bomber Training Station acts as ‘marina-like’ cluster, promoting skills and expertise, employment, qualified customer footfall, shared business incubation and aggregate growth. Collectively, Bicester Heritage is all about driving the future of the past.
Celtic Speed
www.celticspeed.eu/
Celtic Speed was set up in 2009 racing in the Porsche Carrera Cup UK Championship.
The team enjoyed a great deal of success in Carrera Cup, running 3 cars and culminating in overall race victories with Rory Butcher in 2013.
Team principal Tommy Dreelan moved his focus to Historic races in 2011 and the team expanded with him into Group C racing. The team started with a Spice C2 Group C car, the very car that won the Group C world championship in 1986 and 1987 with the legendary Gordon Spice. The car was restored by Celtic Speed and scored a number of podium placings driven by Tommy and Aaron Scott. The Historic side of the team has grown over the past few seasons and have a 1976 March F1 car, the car that was raced in period by Arturio Merzario. They also have a stunning ex Kremer Racing Leyton House Porsche 962 and continue to race the Spice. In 2014 the team also acquired a Williams FW08 F1 car, the very car that took Keke Rosberg to the 1982 World Championship.
Over the past few years these cars have raced in many prestigious events including support races at the Le Mans 24 hours and the famous Monaco historic meeting around the streets of Monte Carlo. The highlight of the 2014 and 2017 seasons was winning the Classic 24 hours of Daytona in the Porsche 962 after a stunning performance at America’s most well know race track. In 2017 the team scored many impressive performances in the Masters Historic F1 and Group C Championships.
The cars continue to race under the Celtic Speed banner, managed by Scott Sport which is run by Aaron Scott. During 2018 the cars will run in the Group C, Masters Historic F1 and Endurance Legends championships plus ongoing support of the SMRC Scottish mini cup series.
Deans Pharmacy
www.deanspharmacy.co.uk
Established in 2006 by two Pharmacists Deans Pharmacy has quickly grown to become a small independent group. Initially based in Ayrshire the group Head Office has now moved to Glasgow to be more centrally placed for the expansion of the business. Operating eleven Pharmacies across central Scotland we still strive to give amazing customer service and continue to serve our local communities to the best of our ability.
- Deans Pharmacy – Kilmarnock
- Deans Pharmacy – Falkirk
- Deans Pharmacy – Wishaw
- Deans Pharmacy – Newmains
- Health Centre Pharmacy – Newmains
- Seafield Pharmacy – Ayr
- Ladywell Pharmacy – Livingston
- McConnells Pharmacy – Darvel
- McConnells Pharmacy – Newmilns
- McConnells Pharmacy – Galston
- McConnells Pharmacy – Hurlford
Green Recycling
www.greenrecycling.co.uk
Green Recycling Ltd provides a wide range of tailor made waste management and recycling solutions to businesses & local authorities throughout the South East of England.
With over 30 years experience the Company is at the forefront of Waste and Recycling technology, investing in state of the art equipment to help provide extra-ordinary levels of service to its client base.
The family run company has grown steadily over the years to provide workable waste solutions to a complete range of clients.
Based in Maldon, Essex Green Recycling is a leader in its field of providing Waste Disposal and Recycling services that work in partnership, bringing its customers environmental benefits as well as removing waste, thus enhancing quality of life for all.
REDUCE WASTE COSTS BY RECYCLING
Green Recycling provides a full range of waste and recycling containers to cater for all size of customers from offices, shops and pubs to the largest of blue chip companies. Green Recycling is mindful of its obligation to recycle and takes this responsibility very seriously. The decrease of landfill space available coupled with the increase of Government recycling legislation placed upon business means that companies must look at new ways to dispose of their waste streams. Green Recycling has a range of innovative systems such as the “recycle all” bin that can recycle more of your waste whilst reducing costs.
Green Recycling evaluates the need of every new customer to guarantee that the correct waste system is put in place. This makes the system as user friendly for your staff as it does for your management team. The systems in place are continually monitored and improvements suggested to the customer as new innovation becomes available.
Contact us for a no obligation waste/recycling assessment. We really go the extra mile to find the right package/solution to your waste and recycling requirements. We cater for all sizes of customer. We will work with you to lower your carbon footprint.
Grounds Care Group
The Grounds Care Group is one of the most respected landscaping companies in the South East of England. We pride ourselves on the proven track record and reputation we have developed over the years when creating and maintaining stunning yet still practical landscapes for a range of premises. We will always deliver on our promises and consistently provide a high level of service for all our clients from design and concepts to implementation.
You can rely on our landscaping services and ground care solutions 365 days of the year. Why not let us become your trusted partner and do the hard work for you? Our award-winning specialists have a wealth of experience providing a range of services to all kinds of sectors. Our experienced team work hard to create and maintain your external spaces, allowing you to focus your attention on other areas. We work hard so you don’t have to. We want nothing more than for you to have an outside space that you want to show off to staff and visitors. Why not discuss our landscape services today with a member of our team?
As we are BALI and PCA approved landscape contractors you know you are only working with the best. All of our professional landscape services are carried out by specialist staff members with a genuine passion for the industry. We offer a variety of ground care solutions and services including grounds maintenance, gritting and snow clearance, small works, site clearance, vegetation management, tree works, wildlife and security fencing and invasive weed control, including Japanese knotweed removal. We pride ourselves on our unrivalled customer service and high-quality ground care solutions that we offer each and everyone one of our clients. Regardless of the size of your premises, we’re able to provide the solution that will meet and surpass your expectations.#000000; font-family: arial, sans-serif;”>As we are BALI and PCA approved landscape contractors you know you are only working with the best. All of our professional landscape services are carried out by specialist staff members with a genuine passion for the industry. We offer a variety of ground care solutions and services including grounds maintenance, gritting and snow clearance, small works, site clearance, vegetation management, tree works, wildlife and security fencing and invasive weed control, including Japanese knotweed removal. We pride ourselves on our unrivalled customer service and high-quality ground care solutions that we offer each and everyone one of our clients. Regardless of the size of your premises, we’re able to provide the solution that will meet and surpass your expectations.
Had-Fab Ltd
www.hadfab.co.uk/
Had-Fab Ltd. is a growing company based in Macmerry, Scotland that specialises in steel fabrication for the electricity supply industry, in the UK and beyond. We have the facilities on site to design, manufacture and fabricate bespoke structures to whatever specification our customer requires.
With strong investment in the latest machine technology and infrastructure along with knowledgeable and experienced staff, Had-Fab have the capacity and flexibility to be able to respond to what the customer needs and we will work with them to make this possible.
We hold close relationships with local suppliers, galvanizers and hauliers ensuring that the final product is of the highest standard, whether the order is for a single tonne, or 3000 tonnes.
Honest John Motors
https://www.honestjohn.co.uk/
HonestJohn.co.uk was founded in 2000 and we’re known for our no-nonsense approach to car buying and owning advice.
We offer detailed reviews of new and used cars; our Real MPG tool, which gives owners a real world view on fuel consumption, and we’re most famous for our Ask HJ function, where we give our readers tailored advice – a surprisingly personal touch in an impersonal digital world. UK used cars for sale maketplace heycar acquired HonestJohn.co.uk in February 2020 and maintains the site as an independent brand to help bring greater trust and transparency to the car industry.
J. Gilmour & Son Ltd
J Gilmour Kirkcaldy are friendly and professional Painter-Decorators based in Kirckaldy with over 25 years experience.
We focus our attention on delivering a friendly service that is of the highest quality at the same time as great value for money.
When it comes to painters and decorators, you want professionalism, efficiency and high standards. We’re here to provide them.
The most important thing is to deliver a reliable service that gives the customer real value for money with a minimum of fuss. We’ll make sure to uphold the standards our customers expect of us and we’ll do so in a professional and open manner at all times. Contact 01592 596527
Knockhill Racing Circuit
www.knockhill.com/
Knockhill Racing Circuit Ltd has been operated by current owner, Derek Butcher, since 1983. A fast moving and dynamic business, Knockhill prides itself 0n its reputation as the friendly circuit with an open and inclusive attitude towards motorsport.
Knockhill is famous for hosting top motorsport events in the UK; British Touring Cars, British Superbikes and The Scottish Motorshow.
As well as amazing racing action, Knockhill is a busy place 7 days a week, operating Driving Experiences, Corporate Entertainment and Team Building Events, Driver Training, Karting and Trackdays.
McDonald Water Storage
www.mcdonaldwaterstorage.com
McDonald Water Storage is one of the UK’s leading manufacturers of high quality copper hot water cylinders, ranging from domestic vented and Unvented Cylinders to Thermal Stores and Industrial Calorifiers.
Our commitment to providing a total quality service is reflected in every aspect of our offering from the advice provided by our technical sales team through to the premium grade copper material used and our manufacturing systems and processes.
Smart Storage Solutions
smart-storage-solutions.co.uk
Smart Storage Solutions are a young and dynamic storage company based in Inverurie, Aberdeenshire. SSS provide warehousing to clients in a range of industries, such as Oil & Gas, Marine and Manufacturing.
SSS caters for a large range of requirements, from basic space rental up to full scale inventory management and logistics solutions.
Romac
www.romaclogistics.co.uk
Romac are a leading chilled and ambient food and drink 3PL specialist, formed in 2018 by vastly experienced logistics professionals with a passion for providing exceptional service and an attentiveness to customer experience.We have recently added two strategically placed temperature-controlled warehouse locations to our network, enabling us to offer a true end to end solution for the UKs major manufacturers and retailers.
Significant investment in our IT infrastructure, including warehouse management systems, satellite tracking and world class planning tools deliver a systemically controlled environment, complimented by our centralised customer services team to ensure our clients products are delivered on time, in full and with extreme care.
Romac work in true partnership with some of the UKs leading brands and manufacturers, continually improving and broadening our service offering through consistent and attentive client management. Our services and indeed our people offer flexible ways of working and tailored to our clients needs. Our focus on and experience in the food and drinks industry offers our clients a knowledgeable shared user environment that delivers exceptional service and cost-effective solution.
Continual investment in our people, innovation, environment, IT and network infrastructure allow us to provide our clients and prospective partners with an evolving service platform.
William Waugh Ltd
www.williamwaugh.co.uk/
We are a long-established, family-owned company, and can trace a member of the Waugh family involved in the recycling industry back to the middle of the 19th Century.
We have a 850 tonne shear on site to process oversize scrap, and have a comprehensive fleet of Skip and roll-on/off vehicles with over 300 containers, from 8cu yd to 40cu yd, available to customers for collection of large or small tonnages from their premises, on a long term or a one-off basis. Vehicles are all equipped with tracking systems, allowing us to provide immediate response to any customer’s needs.
We also have a de-pollution plant for the re-cycling of redundant vehicles, with full certification from DVLA being provided.
Though the area around us is changing, we hope to be operating from our present base for the foreseeable future.
