Become A Sponsor
PARTNERING RORY BUTCHER AND CELTIC SPEED
Partnering Rory Butcher and Celtic Speed as a sponsor is a unique way of promoting a business, strengthening a marketing strategy, or even just providing customers, suppliers or staff a truly remarkable day out.
Rory is an outstanding young Scottish racing driver with a very bright future ahead of him and sponsorship provides an opportunity for commercial partners to share in the exceptional benefits that the association with high-level motorsport brings.
In recent years Vodafone, with its sponsorship of the McLaren F1 team and Red Bull’s owned F1 team have reaped huge rewards by using motorsport as an integrated marketing, communication and branding tool.
In the modern and constantly changing business landscape companies and the goods & services they offer are more and more differentiated by their brand image, often generated by sponsorship and affinity relationships.
So far, Rory has attracted a large number of committed and loyal sponsors, which he is looking to expand as he strives to further his upward trajectory in international motorsport.
Avon Tyres British GT rounds are featured throughout the season by Channel 4 and Motors TV and reported on comprehensively in print media, plus dedicated websites like Daily Sportscar.com, where Rory is a featured columnist.
Entertaining current and potential clients at sporting events can be very cost-effective and productive. However, the impact of such an activity is heightened and magnified when there is the added kudos of involvement with a competitor, getting much closer to the action and enjoying access to the pit garage and talking with the drivers and team members.
In addition to this, there is also available the Avon Tyres British GT Championship VIP Hospitality which is designed to create a once in a lifetime experience, with a stunning state-of-the-art facility, exclusive access and premium catering.
The Race Centre is located in a prime position in the paddock and is a hub of activity for drivers, teams and guests, offering the full experience of speed and sound.
At each event there is a dedicated Supercar Display. There are luxury cars, classic cars and supercars on show to appreciate. The display provides the perfect opportunity to admire some of the finest, high quality production cars available alongside their racing equivalents.
Pre-race activities include garage tours, autograph sessions and pit lane walkabouts, giving guests a chance to experience life in pit lane while meeting and greeting the drivers.
VIP Guests have the chance to join the exclusive British GT Grid Walks. Guests will be escorted on to the starting grid by a hostess and have the opportunity to get up close to the finest racing machinery moments before the green flag.
After the race VIP guests can enjoy the podium celebrations with the winning drivers presented with trophies and showered with Champagne.
From a single guest to a group reservation, the Race Centre caters to all of your requirements and takes care of all the organisation. VIP Entry is available to order for each event or on a full season basis. Passes can be sent out to your guests in advance or left at the ticket collection point at the circuit for your convenience.
A VIP paddock pass gains access to the circuit, paddock area and exclusively to the VIP area in the Race Centre.
A VIP Parking pass which gains access to a dedicated parking area, close to the paddock gate.
Champagne served upon arrival followed by a full English and Continental breakfast buffet.
Selection of daily newspapers and magazines, live TV feed and timing (at selected venues)
Freshly prepared buffet lunch with wine and beer plus afternoon tea with cakes and biscuits.
Opportunity to sign up for the Grid Walks for all British GT and F3 Starting Grids.
Access to all paddock activities; garage tours, autograph sessions, pit walks, supercar displays.
Complimentary event programmes and goody bags for all guests.
Please speak to Rory for further details.
Motorsport functions in a glamorous, high tech environment, and provides the opportunity for these qualities to “rub off” on to associated brands. It can create long-standing associations, notably the black and gold John Player Special Lotus Formula 1 cars and the blue and orange Gulf Porsches at Le Mans and the aforementioned Vodafone and Red Bull.
To quote from Wikipedia:
“Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions”
A bit long-winded perhaps, but there is no doubting the value of concise, informative, well-targeted PR. Whether directed at publications, or internally to employees and externally to customers and suppliers, done correctly there are enormous benefits to be had in terms of brand awareness and credibility.
Plus, of course, the magic word “engagement”, so beloved of social media disciples, is much more achievable given the endless possibilities created by sponsorship.
- Aston Martin Vantage GT3
- Co-driver Liam Griffin
- Lightweight V12 , dry sump oil system
- Power >600bhp
- Torque >700Nm
- Xtrac 6 speed sequential transmission with semi-auto gear change, carbon fibre propshaft
- Lightweight aluminium chassis, steel roll cage to FIA safety standards
- 2-way adjustable dampers front and rear, optimised geometry for lower race ride height
- Hydraulic power assisted steering
- 110-litre fuel cell to FIA safety standards, twin quick release couplings
- 6 pot front & 4 pot rear callipers with ventilated steel discs, adjustable ABS and traction control
- Front 12.5″ x 18″ 30/68-18, Rear 13″ x 18″ 31/71-18
- Six-point safety harness, adjustable seat & pedal box position
- Removable carbon-fibre body panels & aluminium roofs
- Dry weight 1250kg
MARKETING OPPORTUNITIES WITH RORY
- Car livery and branding
- Helmet and race suit branding
- Event hospitality
- Promotional materials and merchandising
- Staff/customer incentives and rewards
- Personal appearances
- Use of show car
- Track days
- Website links
- Facebook and Twitter updates
- News releases
- Use of images
- PR campaigns
7 hours of airtime this season
7 x 30 minute programmes aired twice
649000 views in 2013 an average of 92714 per programme
Also available on 4OD
194.5 hours of airtime this season
53 hours UK and 142 hours Europe & France
Average 28 hours per round
7 x 48 minute programmes aired multiple times
Season Review programme
Audience reach 2013 26.4 million across 39 countries
5.6 hours airtime this season
Audience reach 16 million
7 x48 minute motorsport programme aired multiple times
ESPN Star Sports Asia
5.6 hours airtime this season on ESPN Asia
101,024,960 subscribers in Asia
7 x 48 minute international motorsport news programme aired multiple times
BRITISH GT WEBSITE
At www.britishgt.com you can find all the latest news from the championship and teams, plus a full photo gallery and race reports and the Inside Line Blog
May 2013 peak: average of 1847 visits per day
THE RACE SERIES